Starting Wednesday, 4th August, PlayStation Network users across Europe will get to experience powered-up racing in the demo of Activision‘s Blur – and get a chance to win a BMW 125i series car.

Celebrating the launch of the Blur multi-player demo on PlayStation Network, all qualifying PlayStation3 users who download the Blur demo, available now on PlayStation Network, will be in the running for a racing experience like no other and a chance to win a BMW sports car.

The Blur event will be taking place from 4th August to 25th August. All qualifying players who download and play the demo and rank up to level 5 or higher, will be entered into a sweepstakes to win a brand new BMW 125i coupé equipped with sporty BMW Performance accessories. The BMW 1 Series coupé in alpine white is very much tailor-made for sportiness and dynamics - from the muscular front right up to the powerful rear. The six-cylinder in-line engine under the hood of the BMW 125i delivers 160 kW (218 PS) and accelerates from 0 to 100 km/h in a mere 6.4 seconds – moreover it is equipped with various products from BMW’s very own racing-inspired BMW Performance accessory line, providing ideal driving dynamics.

The details at a glance:

- The Blur demo has been available from 14th July on PlayStation Network in selected EU countries and the CIS
- The sweepstakes will be run on PlayStation Network from 4th August to 25th August - all qualifying players who download and play the Blur demo ranking up to level 5 are eligible
- The main prize is a BMW 125i coupé equipped with sporty BMW Performance accessories. Three runners-up will receive a full copy of Blur for PlayStation 3
- Minimum age of participation: 18 years
- A fully rendered 3D model of the BMW Tii concept car can be seen in PlayStation Home (Home Square)