In an interview with Glenn Entis, who is the Vice President and Chief Visual Officer at EA, he said that the PS3 is a very complex piece of equipment and that they’re currently only able to utilize 20% of its power. Even with games looking as good as Fight Night 3, it’s going to take them a while to take full advantage of all the power.

While it’s no secret anymore that games on consoles mature over time in terms of graphics and processing power, EA admitting it is pretty fun to hear. This is because a lot of those games are cross platform and they’re not designed with a specific console in mind. Games like Need for Speed and the sports series will probably never take full advantage of the console because that would take too much time and money. Entis also admitted that programming for the Playstation 3 was more difficult than they originally anticipated and there were some challenges that they didn’t expect. The man obviously has faith in the studios developing for this machine and is confident they’ll master the art of Playstation 3 programming eventually.

“The whole industry knows it’s been a challenge; the PS3’s a very complex piece of equipment. On one hand it’s a challenge, on the other hand there’s tremendous potential in that box. I think it’s going to take developers a little while to figure out how to unlock that power.

We’ve got games coming out now where we feel we’ve hit maybe 20 per cent of the potential of PlayStation 3. We know the power’s there, but like any new platform it’s going to take us a little bit of time to unleash it.

Other developers will probably disagree with Entis’ statement, because saying you’re releasing a title which only uses a small percentage of its power may not be the best advertisement.