Playstatic
Earned media for tech companies that ship real value
From messaging to press briefings, we run the full PR engine—targeted lists, thoughtful pitching, and measurable results fast
Benefits
Tech press relations built for credibility and scale
We define your story, supply the evidence, and run disciplined media outreach—so the right journalists publish the right facts
Positioning that holds
Clear messaging that turns complexity into a single angle reporters can repeat without distortion across interviews, quotes, and headlines.
Journalist-first outreach
Targeted lists, thoughtful pitches, and short follow-ups aligned to beats—built to win replies, not annoy busy reporter inboxes.
Proof points, packaged
Data, customer stories, and demos turned into newsroom-ready assets: press kit, FAQs, visuals, and ready spokespeople.
Launch orchestration
From embargo planning to briefings, we coordinate timing, exclusives, and founder prep—so announcements land cleanly on schedule, everywhere.
Executive visibility
Thought leadership that matches your expertise: bylines, speaking pitches, and commentary pipelines that keep you present between news cycles.
Reputation control
Accuracy checks, sensitive-topic handling, and rapid response playbooks that protect your narrative when scrutiny spikes or stories shift.
Process
How your media program runs, from day one here
A clear onboarding that aligns messaging, assets, and journalist outreach in weeks quickly
Audit, align, and define the story and proof
We start with a deep briefing on product, market, and constraints in detail. Then we map audiences, competitive narratives, and the few claims you can defend with data. We agree success metrics, timelines, and access. You get a tight message house, approved spokesperson lines, and a press kit outline—so every pitch and interview stays consistent, accurate, and easy to quote.
Build assets, targets, and the first outreach wave
Next, we produce newsroom-ready materials and a ranked media list by beat. We craft personalized pitches, schedule briefings, and rehearse Q&As—so you enter conversations prepared and credible, every time.
Measure, iterate, and expand coverage across key moments
We track responses, placements, and message pull-through, then adjust angles and targets weekly. For launches or funding, we run embargoes, exclusives, and rapid follow-up to maximize impact on schedule.
Pricing
Plans built for consistent coverage, not one-off spikes
Choose the level of media support you need, from fundamentals to full press office
Starter
$199
/ per month
Get your messaging right and start pitching with confidence.
- Messaging audit + angle map
- Press kit starter pack
- Target list: 30 journalists
- Monthly pitching sprint
- Coverage tracking + learnings
Most Popular
Growth
$399
/ per month
Structured outreach and steady placements, month after month.
- Everything in Starter
- Full media list + segmentation
- Weekly pitching + follow-ups
- Briefings + interview coaching
- Monthly performance report + strategy call
Business
$599
/ per month
A dedicated press function for launches, funding, and reputation.
- Everything in Growth
- Dedicated account lead
- Launch / funding comms package
- Rapid response + issues support
- Executive thought leadership pipeline
FAQS
FAQs that remove doubt before you reach out
Clear answers on scope, timing, outcomes, and working style
What results should we realistically expect?
Earned media is not guaranteed, but outcomes are managed. We agree targets (beats, tiers, geographies), define proof points, and track response rates, briefings, and placements. You should expect clearer positioning immediately, a live journalist pipeline within weeks, and consistent coverage over time—especially around launches, funding, product milestones, and customer wins.
How quickly can you start, and what do you need?
We can typically start within days. To move fast, we need one deep briefing, access to a technical lead or product owner, and any existing materials (deck, website, metrics, customer references). We handle the structure: messaging, press kit, media list, pitch angles, and outreach plan—then we run it with weekly check-ins and clear approvals.
Do you work on retainers or project-based launches?
Both. Retainers are best for building relationships, credibility, and a steady cadence. Projects work well for specific moments (launch, funding, crisis prep, flagship report). If you’re unsure, we start with a short engagement to build the foundation (positioning + assets), then switch to a retainer if the media pipeline proves healthy.
Which media do you target—tech, business, or trade?
We target what matches the story. Deep tech and product angles go to tech and developer press; commercial signals go to business outlets; category leadership goes to trade publications. We segment by beat and write different narratives for each audience—without changing the facts. You approve the target list before any outreach starts.
What makes you different from a traditional PR agency?
We operate like an internal press function: tight positioning, evidence-first claims, and disciplined execution. No generic blasts, no inflated language, no “PR vanity.” Every pitch is built on a defensible angle, a clear proof set, and a journalist’s workflow. You see what we send, who we contact, and what it produces—weekly.
Next step
Turn your next announcement into coverage that lasts
Book a short call to align the story, the proof, and the target media—then we execute end-to-end.